Brazil’s Mobile Phone Sales Are Up In 2017 And Bradesco’s Chairman Luiz Carlos Trabuco Is Ready For More Mobile Banking

Brazilian are big mobile phone users. Brazilians bought more than 48 million mobile phones in 2017. That’s a 10 percent increase over phone purchases in 2016, according to Brazilian Association of Electrical and Electronics Industry. Bradesco’s digital banking platform is up and running, and mobile banking is part of that platform.

President and CEO Luiz Carlos Trabuco and the bank’s IT Chief Mauricio Machado de Minas are responsible for developing the online banking platform, Next, and it didn’t take long for Next to become the next big thing in the banking world. Wall Street is giving Bradesco, the second largest bank in Brazil, a big “thumbs up.” Investors ran away from Brazil because of the economic uncertainty in the country, but they are coming back. There’s money lurking in the cracks of the devastating recession that gave Brazil a black eye in the global economic race and Trabuco and his banking team found it.

Luiz Carlos Trabuco is the new Chairman of Bradesco’s Board of Directors, but he is still functioning as the president and CEO of the bank. Retiring Chairman Lázaro de Mello Brandão is ready to hang up his banking credentials after more than 70 years with Bradesco. The 91-year-old banker is the oldest bank chairman in Brazil’s banking history, and one of Bradesco’s longest-running employees.

Read more: Bradesco to Choose Board Member as New President, says Trabuco

Lázaro de Mello Brandão began his banking career with Bradesco when the bank was new to the Brazilian market. He is one of the people who made the bank what it is today in terms of assets under management and revenue. Luiz Carlos Trabuco is the other name that comes up when people talk about Bradesco’s success. Trabuco didn’t start his banking career until 1969, but he is still one of the oldest employees. Trabuco is also one banker who knows how to get things done. After graduating from the University of Sao Paulo with a degree in philosophy and a graduate’s degree in psychology, Trabuco decided to become a bank trainee with Bradesco. It didn’t take long for Luiz to excel in several bank positions, and by 1984 he was one of the bank’s vice presidents. He took the job as president of the bank insurance division, Banco Seguros, in 2003. And in 2009, he got the bank’s president job. For the last eight years, Trabuco and his team of executives have given shareholders something to cheer about. Now that he is chairman, the world is watching and Wall Street is clapping because he knows how to run a successful private bank in the largest country in Latin America based on brasil247.com.

Trabuco first order of business is to find his replacement within the bank. There are seven candidates, and they all work with Trabuco now, but in different capacities. IT Chief Mauricio Machado de Minas is the man that has a good shot at getting the job, but Alexandre da Silva Glüher, the chief risk manager does too. Human Resource Manager, Andre Cano, and chief lending officer, Domingos Figueiredo Abreu are also in the hunt. But Banco Seguros President Octavio de Lazari may have an advantage because of Trabuco’s past association with Seguros. Bank operations specialist Josué Augusto Pancini is also a contender, and so is Marcelo Noronha. Noronha heads the bank’s investment division.

The new CEO will take over at the annual shareholders meeting in March 2018 according to folha.uol.com.br. Trabuco will continue to be the CEO and the Chairman until then. And 91-year-old Lázaro de Mello Brandão will still have an office in the bank, so he won’t be completely out of the Bradesco decision-making process.

Find more about Luiz Carlos Trabuco: https://www.terra.com.br/economia/trabuco-assumira-presidencia-do-conselho-do-bradesco-banco-nomeara-novo-chefe-executivo-em-marco,9fb1d7fe927d7f26678a7543f82f02edw3u6oihm.html

Luiz Carlos Trabuco Cappi Wants To Run The Largest Company In Brazil

Luiz Carlos Trabuco Cappi has experienced a personal rise almost as remarkable as that of the company he currently leads.

As CEO of Grupo Bradesco, the second-largest banking conglomerate in Brazil, with over 100,000 employees and more than 5,000 branches across Brazil, Trabuco has made it clear that he has one goal: to make Bradesco the undisputed champion of the Brazilian banking market.

Bradesco’s unstoppable rise

Bradesco has already had a taste of what being the largest bank in Brazil is like. Briefly, in the mid-2000s, the company became the largest in the country. But the merger of its main two rivals, Itau Bank and Unibanco, in 2009, meant that Bradesco was, once again, pushed back to second place. This was not the position that Trabuco Cappi, who took over at the helm that same year, had in mind for Bradesco’s future. He set about realigning the corporate machinery to pursue the singular goal of once again rising to the top.

But Luiz Carlos Trabuco Cappi took over precisely at a time when the Brazilian banking industry was becoming much tougher. As the country’s economy stagnated in the wake of the financial crisis, the vast organic growth that Bradesco had experienced in the 2000s seemed unlikely to continue into the future. What’s more, there were very few attractive acquisition prospects. Most had already been gobbled up by either Bradesco itself or its rivals. Opportunities for growth, therefore, appeared to be sparse.

But Trabuco Cappi is one of the most experienced and savvy bankers in the country. He knew that the prize for taking his firm to the top, especially after there were precious few ways in which any competitor could once again take back the top slot, even through mergers and acquisitions, was potentially enormous. In fact, with Bradesco’s many huge competitive advantages, such as already having large and successful business lines established in trading, financial planning and insurance, once the firm gained uncontested supremacy, the only thing it would really have to fear is government intervention in the form of antitrust actions.

Trabuco Cappi himself had gained a reputation as a formidable player in the banking space. Over a career of more than 45 years, the CEO had risen from the lowliest teller job at the bank all the way to its most exalted post. As he rose through the ranks, he converted every department he touched into enormously profitable businesses for his firm. Indeed, after spending his entire career, from his first job to the present, with Bradesco, Trabuco Cappi had become somewhat of a legend within the company.

It was because of his cultivation as a banker who could accomplish almost anything that few were really surprised when, in 2015, Bradesco announced that it had completed the purchase of all the assets of HSBC Brazil, one of the largest banks in the country, with more than 28,000 employees and nearly 2,000 branches. This was a huge coup for Trabuco Cappi and Bradesco, which had become the most important bank in Brazil, by many measures, in just one transaction. The deal was also the largest business transaction ever recorded in the country’s history. And it earned Trabuco Cappi the Isto E Dinheiro Entrepreneur of the Year Award for 2015.

Bradesco was now positioned to make a run for undisputed supremacy in the Brazilian financial space. With the most branches of any bank, the most money on deposit and the most money in outstanding loans, Bradesco is already the country’s banking leader in many categories. With over $400 million in assets, it trails just behind chief rival Itau Unibanco. But if its CEO’s track record is any guide, its rival had better watch out.

Trabuco Cappi has a well-earned reputation for setting goals and achieving them. Over the next few years, the inveterate banker will be interesting to watch. If he can propel Bradesco to genuine monopoly status, he will surely go down in history as one of the greatest Brazilian businessmen of all time.

Learn more about Luiz Carlos Trabuco Cappi: http://www.tostoadv.com/bradesco-quer-mudar-regra-para-trabuco-ficar-no-cargo/